Each day that passes, we see modern businesses finding themselves under more and more pressure. Even legacy brands see new challengers rise, and the strategies that once dominated the marketplace are constantly challenged. Now, companies not only need complete command of the business strategies to survive, but other elements often overlooked, such as the mental game. Whether it is average workers who are looking to reduce stress and spark motivation or executives who are striving to handle the constant pressure they find themselves under, the mental game can be an element that allows a business to thrive or falter. This is why finding experts in mental performance can give you and your company a competitive edge.

“Rub some dirt on it and get back out there.” Though this sort of sentiment is less common in modern sports it is still seen from time to time. With some still believing that building mental toughness requires borderline torture practices where the body is push to its farthest limits are the only methods to achieve the “ideal” mental toughness. Unfortunately, this thinking has led to just as many burned-out or hurt athletes as it has champions.

“What do you do?” I often tell people that “I help others be their best selves by improving how their brain approaches sport and other facets of their lives.” While this is true, I want to dive deeper into what mental performance consultants (MPCs) truly do.

Unlocking the truth behind unlocking your athletic potential